C A I R O | Digital

RENEE
LEOTA

Marketing Strategy & Communications
for Early Learning, Education &
Family-Focused Organisations

Helping organisations build trust by communicating what makes them worth choosing.

Hi,

I'm Renee

Some of the best organisations I've ever worked with had one thing in common.- They were doing incredible work, but struggled to communicate why families should choose them.That's why I believe I ended up in marketing.I spent more than 14 years working in early childhood education before moving into marketing.Today, I partner with early learning, education and family-focused organisations, helping them communicate their value more clearly, build trust with families and create marketing that's genuinely reflective of who they are.It's just me, and that's exactly how I like it. I work closely alongside every organisation I support, taking the time to understand your people, your philosophy and your goals before making recommendations.

  • Former educator with 14+ years in early learning

  • Strategy before marketing, always

  • Trusted by organisations across WA

Why Cairo Exists

After years working inside early learning, I noticed something.

Some of the most incredible organisations were doing amazing things for children and families, yet they struggled to communicate what made them genuinely different.That's why Cairo exists.Because great organisations deserve to be understood.

To me...

Early Learning Marketing Is different

Most marketers understand marketing.Most educators understand childcare.Very few understand both.Parents rarely choose a centre based on features alone.
They choose based on how a centre makes them feel.Great marketing creates that feeling well before a family ever books a tour.

"Renee's expert advice, professionalism and can do attitude make it so easy to work together. We have been using Renee for over a year now and she has taken our social media platforms AND website to a whole new level. Our social media was next to nothing before Renee and now it has a strong presence with our existing families and is also reaching new families to come and check out our centre. Thank you Renee for helping us get things off the ground and stay current in todays society!"

- Erin. P (Early Learning Centre Owner)

Don't just take my word for it.

Real organisations.
Real partnerships.
Real results.

Every organisation I work with is different.Different people.Different communities.Different goals.Take a look at some of the organisations I've partnered with, the work we've created together, and what they had to say about the experience.

Trusted by organisations across Western Australia.

  • Early Learning Centres

  • Community Kindergartens

  • Outside School Hours Care

  • Family-focused Organisations

  • Privately Owned Services

  • Not-for-profit Organisations

WHAT PARTNERING WITH ME LOOKS LIKE

Every partnership starts the same way.

Before I make recommendations, create content or talk strategy,
I spend time understanding your organisation.Not just what you do.But why you exist.Your people.Your philosophy.Your community.And the families you're trying to reach.

01

UnderstandI spend time getting to know your organisation, your goals, your culture and the people behind it.Through real conversations

02

ClarifyTogether, we'll uncover what genuinely makes your organisation different and identify the stories that deserve to be told.

03

CreateFrom strategy and messaging to content, campaigns and websites, everything is created to reflect who you are, not who everyone else is.

04

RefineMarketing isn't set and forgotten.We'll keep learning, improving and adapting as your organisation grows.

BEFORE WE WORK TOGETHER...

  • We know we're different, but families don't see it.

  • We're doing great work, but hardly anyone knows about it.

  • We don't know what to post anymore.

  • We're attracting the wrong enquiries.

  • Marketing always ends up at the bottom of the list.

AFTER WE WORK TOGETHER...

  • Your value is communicated clearly.

  • Your marketing finally feels consistent.

  • Parents understand what makes you different.

  • You're attracting families who genuinely align.

  • Marketing becomes one less thing you have to worry about.

HOW I CAN SUPPORT YOUR ORGANISATION

Strategy & Communication

Helping you uncover what makes your organisation worth choosing and building a marketing plan around it.

Content & Storytelling

Photography, video and content that genuinely reflects your people, culture and philosophy.

Social Media

Consistent communication that builds trust before families book a tour.

Websites

Creating websites that help families feel confident enough to enquire.

Paid Campaigns

Launching campaigns that connect with the right families, not simply the biggest audience.

LET'S START WITH A CONVERSATION.

Every organisation is different.Every organisation has a story.I'd love to hear yours.Whether you're looking for a long term marketing partner, need a fresh perspective, or simply want to explore what's possible, let's have a conversation.No pressure.No obligation.